following history is provided courtesy of Andrew Roberts of Purple Audio
Datamix LTD was started in
February of 1966 as a result of a desire on the part of two engineers,
Bill Stoddard and a friend, to have a lab in which to try out some of
their ideas in electronics for the audio industry. The company was
called J.B.C. Automation Systems. The original lab was located on
Amsterdam Avenue in a store formerly used as a showroom. Nine feet
wide and fifty feet long, it contained facilities for cabinet work, a
small machine shop and two electronic test benches. The project
was financed by a third party, who put up $5,000.00; and the business
was split three ways.
By November of 1966, the
$5,000.00 was exhausted, the major part having been used to purchase
tools and test equipment. Stoddard at this point wanted to work
full-time for the company, continuing a partially completed project for
the motion picture industry. However, the other two partners were
disenchanted, especially the one who had financed the project.
After accepting a series of notes signed by Stoddard to repay the
original $5,000.00, they agreed to leave the company and let Stoddard
continue on his own.
Stoddard then finished the
design and built by hand six "click track generators", which
he proceeded to peddle around town. "Never in all my life had
I received such total disinterest on any project that I had ever worked
At this point, considerably
in debt and totally without funds, it was ironic that, upon attending a
Halloween Party, a contact was made for the construction of an audio
control console. The console was designed, constructed and
delivered in six weeks! By the time the installation had been
completed, another studio owner had seen Stoddard's handiwork and had
placed an order. The company then hired its first full-time
employee, a wireman.
By July of 1967, the company
had built several complete systems for various recording studios,
churches and schools. Although the systems were comparatively
simple, they exhibited a great deal of careful workmanship and obvious
The need for physical
expansion was apparent if the business was to continue to grow; and
since the profit from the first year's operations had been used simply
to sustain the company, additional outside financing was needed.
This occurred when once of Stoddard's friends bought a small interest in
the business for $10,000.00. The name of the company was changed
to DATAMIX LIMITED. Two stores on 78th Street were rented and
equipped for production facilities "far in excess of anything we
ever thought we would need." This was true for about two
By the fall of 1967, Datamix
had signed a contract with a brand new studio for the construction of
the largest console ever built in the New York area. Many radical
ideas were designed into this console, a number of which were designed
by Mr. Gordon Clark, one of New York City's top audio mixing engineers,
destined to become a part of the growing Datamix family. The
console was an instant success, and in no small way contributed to the
astounding financial growth of the "Record Plant."
In July of 1968, the
"Record Plant" placed an order for a second, even more
elaborate console. Within three weeks, orders were placed by
Mercury Record Productions for the construction of two consoles for
their New York Studios and two additional consoles to be constructed in
the spring of 1969 for their West Coast Studios.
The engineering staff at
Datamix is comprised entirely of active mixing engineers and circuit
people borrowed from computer companies and other allied concerns.
Datamix presently boasts a staff of nine full-time employees and
occupies approximately 3,000 square feet of manufacturing space on 78th
Street as well as the original Amsterdam Avenue store, which is used as
a cabinet shop.
Our gross sales have
quadrupled each year - a record we hope to continue.
The professional audio field
has always been the neglected stepchild of the electronics industry;
however, with the advent of solid state electronics and more recently,
integrated circuitry, professional audio has come of age and will
provide a most rewarding market for Datamix.
Our products will be
"studio tested" for a greater engineer appeal; and, naturally,
we will avail ourselves of the latest techniques in circuitry as well as
exciting controls and modern design. Datamix is not encumbered
with a lot of expensive and obsolete designs, as is our competition.